Paris Fashion Week starts with the young German fashion label Objekt, which presents its new collection and collaborates with the performance artist Kenji Shinohe. Shinohe presents a show in Object fashion.
The setting for this event is a simple, empty room in which a carefully prepared tower of Jenga tiles is placed, ready for the game at hand. Kenji Shinohe enters the room, puts on an outfit and begins the Jenga game. The performance stages a conflict with the interior as the artist interacted with the tower, looking at it, turning it, taking out stones and placing them back again until the tower finally collapses. The performance seems like a representation of inner thoughts and conflicts during the game. Which stones should you draw? Which stones could cause the tower to fall? At what point does it matter if the tower falls over? All these conflicts in the game of life are presented to us here.
“Isn’t it interesting how much our inner sense of identity is in harmony with the outer and at the same time in disharmony?” says the presentation notes. The young brand reflects this question perfectly: Objekt creates clothing items that allow consumers to wear them individually. Button placket or multiple layers of fabric allow the person wearing it to express themselves in a variety of ways. But is this enabled expression really a reflection of our inner being or does it just reflect thoughts about possible styling that are tied to trends and consumption? Do clothes make people or do people make clothes? Object asks this question during the presentation and makes the viewer question his or her own appearance.
The performance as a means of presentation is perfectly chosen. The brand's clothing reflects movement. The choice of fabric and folds make the garments appear as if they are in constant, changing motion when standing or walking.
We are very excited about further steps for the brand and find the ideas and innovations very exciting.
